As part of your digital marketing strategy, you must understand that YouTube offers several unique features that can help you promote your small business. Among them are advanced analytics, video optimization, search engine optimization, and more. Let’s take a closer look at the step-by-step process of starting a YouTube channel. • Log into your Youtube account via Google. • Click on the profile picture icon. • Choose “Create a channel” from the drop-down menu. • Enter your channel name and upload the profile picture. • Confirm your actions with the “Create channel” button. Now you have a channel. You can access it via the “Your channel” button in the drop-down menu. It opens the dashboard where you can customize the look of your channel and manage videos. But first, you need to f