Why need Facebook Conversion API or Server-Side Tracking? Due to the iOS 14 update and Safari, Mozilla Firefox using intelligent tracking prevention (ITP) algorithms, Facebook & Google can’t scan accurate data for the users. To solve the issue, you need to capture data directly from the Server instead of the Browser through Facebook Conversion API. #facebookpixel #facebookads #digitalmarketing #facebookadvertising #facebookmarketing #socialmediamarketing #instagramads #facebookmarketingtips