Is it a gimmick? Is it fake? I know what you're wondering. And I wondered that too! And I'll be honest, I thought it was fake the first few days. No changes, nothing. Until, I saw a change.. just in one week I started to see my weight going down. Good thing I did because I lost all hope in it working and it was just another one of those interent gimmicks. I found out that this coffee supplement naturally boosted your metabolism. And metabolism is what helps burn fat. I started seeing the weight going really down and the confidence up. Don't take my word though try it yourself! It's a really good sale right now!