And, like any great relationship, it just gets better and better as the years roll on. Don’t settle.” "In most people's vocabularies, design means veneer. It's about the people you have, how you're led, and how much you get it." “We’ve gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.” "It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much." "It's better to be a pirate than to join the Navy." “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." “The only problem with Microsoft is they just have no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.” “People think focus means saying yes to the thing you’ve got to focus on. Most people just don’t put in the time or energy to get there.