On Thursday, August 9th, Go Vilnius, the official tourism organisation for Lithuania’s capital city, has launched ‘Vilnius; the G-spot of Europe’, a multimedia advertising campaign directed at the UK and German markets. After the campaign leaked a few days before the official launch, it got international attention with over 1000 global media outlets from the biggest titles in Europe and the US to the media of China, India, New Zealand writing about Vilnius. The campaign aims to increase the visibility of Vilnius and to position the city as an exciting option for millennials seeking alternative tourism destinations.