Designing a product, ad, or building is far more difficult of a challenge than you might think. Sure, you could argue that human beings are instinctively artistic and love aesthetics, but the sad truth is that there are far (far!) too many design fails out there. I’m not going to lie, sometimes they keep me awake at night. Thinking about them is both hilarious and terrifying at the same time. And the most powerful pics tend to haunt you for weeks and sometimes months at a time. Good design, why are you so rare?