Setup Facebook pixel Setup Conversion API (CAPI) Automatic Product Catalog Enhanced Ecommerce Tracking (View Content, Add To Cart, Initiate Checkout, Purchase, Lead, Donate, Contact) All Custom Events Conversion tracking Facebook & Instagram shop Setup (If you are Eligible) Google Analytics Goal Setup Event Deduplication Increase Event Match Quality (at least 4/10) Google tag manager IOS 14 update Domain verification Server Side Tracking Fix Pixel, Google Analytics & Tag Manager