After WWI, Vienna-born Edward Bernays (1891–1995), known as the “inventor” of public relations and the father of spin (and Sigmund Freud’s nephew), was hired by the American Tobacco Company to encourage women to start smoking. While men smoked cigarettes, it was not yet publicly acceptable for women to do so. Tobacco needed more customers. Bernays staged a dramatic public display of women smoking during the Easter Day Parade in New York City and alerted the press to expect th