Influencer marketing is becoming the norm for marketing campaigns. This type of marketing blends celebrity endorsement with everyday social media that audiences will continue to see. Depending on what type of influencer you're trying to hire, they may not necessarily be the traditional 'celebrity', in fact, they may have more influence and ability to sell your product/service than a celebrity. What Is Influencer Marketing And How Can Marketers Use It Effectively? Brands have nothing to lose with trying influencer marketing. It can produce so many positive effects such as… Improved SEO rating The more that influencers blog about your product