A brand whose purpose is to use art, culture, journalism, and creativity to promote equality needs a branding system that can match solid and bold goals. Emily Oberman and The Pentagram team have done just that in the branding and visual identity for The Meteor, a group of journalists, artists, and activists committed to tackling gender and racial equity. Oberman and Pentagram worked hand in hand with the leadership group at The Meteor to develop a flexible identity that coul