In 1968 Marshall McLuhan—who had generated controversy with his generation-defining books The Gutenberg Galaxy, The Mechanical Bride: Folklore of Industrial Man, The Medium is the Massage, Understanding Media, etc., on the impact media has on social relations and the roles of typography on mankind’s present and future—was interviewed by Playboy magazine. I was reading it (here) and realized (once again) that despite references to the past, he predicted much of what has scuttl