Part of building your brand, and attracting your ideal client, is setting the mood. I talk about your branding as an ecosystem, because it is. It has interconnected parts and pieces that work together, to make your ideal client feel comfortable and safe when they're engaging with your business. Or... well, whatever you want them to feel. Similarly, you can think about your online presence as a physical room. Imagine for a second, that your website itself is a brick and mortar shop. Your domain is the front door, your homepage the foyer. What would you put on the walls? How can you bring that into the page design? How do you show up to work? How can you bring that into your about picture? When you're choosing imagery, a colour palette, and components for your brand, make sure that