Californian brand Brami was established to demolish the association of Italian food with ‘cheat days’ or unhealthy over-indulgence, instead, turning towards the lupini super-bean and semolina flour pasta as their hero foodstuffs – championing their high-protein, low-carb contents. Trading the two, alongside a plethora of other goods, Brami’s offering serves the modern consumer, tackling both the public concern with health and wellbeing, as well as culture’s obsession with dieting.