Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business: Miller, Donald, Peterson, Dr. J.J.: 9781400217649: Books - Amazon.ca

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand, this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace. In this book, you will learn: The three stages of customer relationships.How to create and implement the one marketing plan you will never regret.How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions.The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

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Marketing Made Simple emphasizes the importance of making marketing easy and effective. Whether you're a small or large business, the key to successful marketing lies in implementing a sales funnel. A sales funnel is a fundamental component of a solid digital marketing plan, and once you create it, your advertising efforts can support its success. While digital strategies, like websites, lead generators, and email campaigns, form the foundation of marketing, the book stresses the necessity of a well-structured sales funnel. It serves as a crucial means to capture and convert leads, making it essential knowledge for entrepreneurs, business owners, and marketers alike. The book provides a comprehensive checklist to guide readers in building a functional sales funnel, ensuring each piece is created correctly. Underscoring the importance of execution, the book addresses the fact that many marketing plans fail not due to intent but lack of implementation. It encourages readers to avoid wasting money on ineffective marketing strategies and emphasizes the significance of a clear message combined with a well-designed sales funnel. As the authors, J. J. Peterson and the speaker, point out, the StoryBrand messaging framework can benefit any business, but execution is the key to success. This book aims to guide readers in executing their marketing strategies effectively, ensuring their business growth and customer connection. For entrepreneurs, business owners, and marketing departments, the book offers an easy-to-understand blueprint. It acts as a valuable playbook for those in charge of their company's marketing efforts. Additionally, the authors challenge the notion of paying for marketing that doesn't deliver results, asserting that time and investment should yield fruitful returns. Those reading the book can seek assistance from a StoryBrand certified guide at MarketingMadeSimple.com. However, even if a guide is hired, the book remains essential in understanding the marketing plan and providing valuable direction and feedback. In summary, Marketing Made Simple provides actionable steps to simplify marketing efforts, instill confidence, and foster business growth and customer engagement. The journey to effective marketing starts with this comprehensive guide. | Author: I Libri Di Gio | Publisher: I Libri Di Gio | Publication Date: Jul 28, 2023 | Number of Pages: 130 pages | Language: English | Binding: Paperback | ISBN-10: 1803625112 | ISBN-13: 9781803625119

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Marketing Manager's Guide to Successful Brand Marketing \"Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...\" ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand. 2021 OWL Award Shortlist in Sales & Marketing #1 Bestseller in Auctions & Small Business In Scott Miller's newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as \"A Name is Not a Lead\" and \"Hire People Smarter Than You,\" Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you're starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.Learn how to: Navigate a nebulous digital marketing environmentMaximize time and investments with sales marketing strategiesBuild and model consistent brand standardsBecome an expert in brand marketing and take your company to the next levelIf you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.