In order for a product to succeed, designers should know their competition and collect as much data as possible. This data helps to create a solid product that users will actually want to use, rather than a product we want or imagine. Competitive analysis is one of the ways to get this data and to create a user-friendly product. No prior knowledge of the topic is needed because in this article, Mayur Kshirsagar will be explaining what the term means and how to perform a competitive analysis as you go.