Case studies are a great way to bring in a relevant example to life for students! The case study includes videos and background of the well known brand: Google®. It analyzes their branding efforts that got them to go from a noun to a verb. It covers their superiority in their industry and how they have become so weaved into culture that everyone says "just Google it!". This fits in great to any business, marketing, branding, or advertising unit or class. Includes: - 22 slide presentation with background information and case study - 10 Discussion questions & 5 multiple choice questions You may also like: -Business Case Study Bundle 1 -Marketing Case Study Bundle 1 Don't forget to follow me to stay informed for all new products (they are on sale for the first 4 days after launching!).