Tale as old as time...well, as old as the internet and Google.You're in the market for a service and are vetting someone to hire. Google helps you find a handful of companies that have decent reviews so you dig a little deeper into their websites.One website looks like it's from the 90's...oh hey, the visitor counter says you're #33,598 - they're out of the running. Second website has great reviews but it's all stock photos and you can't really tell who you'd be working with. And then... you fin