Running a small business is no easy task. It’s thousands of tasks all wrapped into one entity – am I right?!With a growing to-do list, it’s important to utilize your energy and resources wisely. Find yourself asking questions like…If I invest revenue into paid advertising, will I see the return? Is it totally necessary to spend more time doing cold outreach to potential clients or should I take that time and invest it into generating more content that would appeal to potential clients?These ques