The increasing trend of digital signage in today's retail environment is a testament to its advertising ability. The digital signage industry has grown considerably in recent years and is now a widely accepted form of advertising thanks to its multimedia capabilities and accessibility. The accessibility and visibility of this style of signage comes from everyone’s favorite pastime: watching television. Displaying commercials between regular programming is one of the ways brand name merchandisers drum up business. In the same fashion, using a digital sign inside a retail store increases product exposure by directly targeting consumers with ads about surrounding merchandise. It’s a great concept designed to replicate an actual television commercial inside a store - and it leads consumers directly to the checkout line. Conditioned to love digital media just as they love television, consumers have almost come to expect some sort of digital signage wherever they go.