FREE US SHIPPING WHEN PLACING YOUR ORDER PLEASE ONLY CHOOSE A FRAME COLOR IF YOU ARE PAYING FOR A FRAME. IF YOU DO NOT WANT TO PAY FOR YOUR PRINT TO BE FRAMED THEN CHOOSE "NO FRAME" FOR FRAME COLOR. Poster text reads: Dieter Rams 10 Principles of Good Design 1 Good design is innovative The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself. 2 Good design makes a product useful A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it. 3 Good design is aesthetic The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful. 4 Good design makes a product understandable It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory. 5 Good design is unobtrusive Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression. 6 Good design is honest It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. 7 Good design is long-lasting It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society. 8 Good design is thorough down to the last detail Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user. 9 Good design is environmentally-friendly Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product. 10 Good design is as little design as possible Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. Office of Enlightenment | PSA #09 A framed poster with museum-quality paper and a beautiful wooden frame. - 200 gsm / 80 lb semi-glossy (silk) paper - Thickness: 20-25 mm /0.79"–0.98" and for the USA market thickness is 1.9 cm/0.75" - Shatterproof, transparent plexiglass. - Includes hanging kit, to hang in both portrait and landscape orientations. - For indoor use The frame and poster are delivered together. The poster needs to be mounted by the buyer. Free US shipping! Please contact us for custom framing or artwork options. We're happy to accommodate.