When you’re thinking about creating an online course, one of the first questions you’ll ask is “what should the topic be?” I want to help you rephrase that questions, because at the end of the day people don’t buy topics, they buy outcomes. For example let’s say you’re a health & fitness instructor and want to create a course to help people get better at running. Creating a course called “Running Tips” isn’t as likely to sell as a course called “Couch to 5K in 60 days” because running the 5k is the outcome your customers desire. When brainstorming topics for your online course, start with the outcome. Next, imagine your ideal customer. Who would you like your online course to serve & help? Finally, what are you passionate about, good at, and could talk about all day? The intersec