The power of esoteric marketing is launching products to new heights which demonstrates a complete mastery of geometry, poetry and prose. These ancients arts move people to action by stirring an unconscious, cultural feeling. The big oil companies have used powerful and iconic ancient human symbols for their logos. they will even turn to psychology and esoteric symbols to unconsciously sway people, co-opting ancient magic symbols previously used for benevolent purposes and subtly shifting their symbolism for use in logos to manipulate viewers for their own benefit.The shell (Shell), diamond (Sunoco), torch (Amoco), shield (Chevron), sun (Gulf), and pegasus (Mobil) are all ancient symbols that we, as an ancient race, recognize in our collective unconscious mind.