SHEIN is an international B2C fast fashion eCommerce platform founded in 2008 by Chris Xu. The company improved on the ultra-fast fashion model by leveraging real-time retail, which quickly turned fashion trends in clothes' collections through its strong digital presence and successful branding campaigns. https://www.youtube.com/watch?v=qQFXAXoC6_g SHEIN Origin Story SHEIN is an international B2C fast fashion...