A Symbol of Direction and Clarity. The final logo design features a stylised star, integrated with subtle compass elements. This design serves as a metaphor for NorthAlley's role as a guiding force in the tech industry. The star is depicted with clean, modern lines to reflect the company’s innovative approach, while the compass elements add a layer of sophistication and depth. The colour palette chosen for the logo includes shades of blue and green, representing trust, growth, and technological prowess.