Our generation is something the world has never seen before. Women born between 1950 and 1975 were pioneers in all areas of work and society, yet we have become almost completely invisible except to our families and friends, right at the time the world needs our wisdom, empathy and experience the most. OUR TIME IS NOW! INVISIBLE TO INVALUABLE is a celebration of what midlife women do, who we are and what we are capable of.It's a rallying cry for us to change the world for the better. With personal stories, exciting research and insights from a cast of inspirational women, Jane Evans and Carol Russell's manifesto blows open the ageism that's side-lined midlife women at work and in society, and sets out an empowering vision for a world where we can unlock our full potential. In a collection of chapters that range from the powerful to the playful and from the distant past to a brighter future, Jane and Carol show how there is no longer just 'young' and 'old' - there is a whole new middle that can be the best time of our lives.Even if we feel like we've hit rock bottom, or have disappeared entirely, there is a way back. This book will remind you how far we've come, show you what we're made of, and demonstrate how we can create a better future for all of us.