Tenderheart Bear is one of the ten original Care Bears who first appeared as an illustration on American Greetings greeting cards in 1982. Ever since, he has appeared in nearly every incarnation of the series to date, including movies, books, and TV, and is generally thought of as the "face" of the entire franchise. Tenderheart is identified by his light brown fur and red heart Belly badge. In the Nelvana series, he's a dark reddish-brown and in the 2003 movie, Tenderheart's fur is almost orange