If you are one of the many of people who believe that Plan A of the way business is managed -- aka the status quo -- is not working, this is a good day for you. Because I'm happy to announce the launch of the B Team, whose mission is to introduce a Plan B. As an inaugural member of the B Team, I've been inspired by the way the co-founders of the team, Richard Branson and Jochen Zeitz, and the other inaugural leaders, have been determined to change the values that drive businesses, to "prioritize people and planet alongside profit" and to move beyond our obsession with quarterly earnings and short-term growth. This is a moment of great possibility and opportunity for all of us to play our part in course-correcting, and leveraging the best parts of the spirit of business and entrepreneurship to bring about fundamental changes to the ways we do business -- for the benefit of individuals, communities, and companies.