The logo imitates the mechanics of breaking off a chocolate bar. In order for the logo to be scalable and easy to read on large and small formats, only a small part of the letter “p” is chipped off.The identity is based on the main slogan of the festival “chocolate is enough for everyone”. Therefore, the graphics are based on all kinds of eating chocolate: you can chip it, cut it, crumble it — it will not end anyway. The colors in the identity are the most common types of chocolate around the world: dark, milk and white chocolate. Moreover, their shades are used to maintain the feeling of an abundance of types of chocolate at the festival.