Tourism boards across the country have long struggled to find innovative ways to market destinations large and small, inviting and mundane. We have “historic districts” that have been turned into vast parking lots; towns that play up tenuous connections to living and deceased celebrities; states that promote Amish tourism even though the Amish simply want to be left alone; hokey festivals; and any number of other contrived gimmicks to try to get you to come visit. West Virginia is Wild and Wonderful. Pennsylvania promises that You’ve Got a Friend There. New Mexico is The Land of Enchantment. In Kansas, There’s no Place Like Home. Louisiana is a Sportsman’s Paradise. Virginia is for Lovers (and pathological drivers, in ...