By: Steven Heller | August 12, 2010 The Priester Match poster is a watershed document of modern graphic design, or rather, proto-Modern design. Its composition is so stark and its colors so startling that it captures the viewer’s eye in an instant. Before 1906, when the poster first appeared on the streets of Berlin, persuasive simplicity was a rare thing in most advertising: posters, especially, tended to be wordy and ornate. No one had yet heard of its young creator,
