Developers and designers need to initiate a conversation about the ethics of web design, i.e. how do we define and measure goodness and rightness in the digital realm? It's important to discuss responsibilities, decisions, and consequences. Even small and seemingly insignificant decisions can have enormous implications, and ethics can help ensure the longevity of our designs and help us carve paths to better futures for everyone. It’s about time that we, the people who build the web, initiate a conversation about where we are and where we want to go. It is time we talk about the ethics of web design.