Big and safe to have by your side if you want to discover the world below the surface of the ocean. The blue shark can swim very far, dive really deep and hear noises from almost 250 metres away.
It's not the first time that we've shared plush toys with you, but people who are taking the same kind of shark toy on various adventures is certainly a sight you don't see very often. Perhaps because the generation that trembled in theaters while watching Jaws is getting older, or maybe because of the popularity of the Super Bowl's shark dancers, everyone's slowly getting obsessed with IKEA's toy shark, Blåhaj (Blaha).
It's not the first time that we've shared plush toys with you, but people who are taking the same kind of shark toy on various adventures is certainly a sight you don't see very often. Perhaps because the generation that trembled in theaters while watching Jaws is getting older, or maybe because of the popularity of the Super Bowl's shark dancers, everyone's slowly getting obsessed with IKEA's toy shark, Blåhaj (Blaha).
Blåhaj—pronounced blaw-high—is a plush shark that has become an unexpected trans icon online. But how did this Swedish-born fish gain such popularity?