London graphic design studio "Spin":http://spin.co.uk/work/bbc-reith has worked with "BBC Creative":http://www.bbccreative.co.uk/ to design an animated and printed poster campaign, and a website for the BBC’s typeface, "BBC Reith":https://www.itsnicethat.com/news/bbc-reith-typeface-graphic-design-110817. Aimed at promoting the typeface and its inherent values among BBC staff, the campaign celebrates Reith’s different qualities and variety of styles in a collection of impactful moving posters. For example, one poster highlights its global adaptability for every language; others show how it can be used in a light weight, or a sans serif; and one conveys its balance of style and functionality.