Does your dog suffer with any of the following: Cracked or dry paws: The balm's ingredients, including shea butter and candelilla wax, can help to moisturize and soothe dry and cracked paw pads. Dry/crusty nose: The balm's hydrating ingredients, such as jojoba oil and calendula infused sunflower oil, can help to moisturize and soothe dry and cracked noses. Skin folds/wrinkles - do you have a specific breed that suffers with skin issues in their skin folds? Simply cleanse, dry fully, and apply this balm regularly to prevent flair ups. This balm is unscented meaning it can be used anywhere on the nose/face/body without the worry of causing sensory issues to the most sensitive of noses Hotspots or dry skin patches: The balm's anti-inflammatory and wound-healing ingredients, such as hempseed oil and calendula infused sunflower oil, can help to reduce redness and soothe irritated and dry skin patches. Nappy rash on female or disabled dogs - the calming & soothing properties of the balm will not only provide relief but help repair the skin where rashes have occurred. It is important to note that the area must be CLEANSED and FULLY DRY before applying the balm in order to gain quick results   Overall, this balm is suitable for a wide range of skin conditions and can be used as a maintenance balm to keep your dog's skin healthy and hydrated.  HOW TO APPLY: Warm the balm by swirling the product with the pad of your finger, or apply some pressure with your finger to scoop more out for larger areas. You can apply anytime of the day by massaging the balm into the paws,nose, body.  We recommend applying to the body/effected area in the evening as your dog winds down for bedtime. This will ensure the product will have maximum effect by prolonging contact with the skin. Once you see an improvement with your dogs paws or nose you can adjust the application frequency to a couple of times per week, to maintain suppleness. WHAT IF MY DOG LICKS IT? No worries here guys…it’s completely lick-safe for dogs..and humans! With the natural ingredients there are no harmful nasties for your dog.  Whilst it is non-toxic pleased don’t encourage your dog to lick it, as always the more product that stays on the paws/skin after application the better. SO maybe some cute distraction with their favourite toy, or a tummy rub would always be warmly welcomed for those pets who love to lick. SIZES AVAILABLE: 30ml Handcrafted with love in Cheshire Ingredients; Butyrospermum Parkii, Prunus Amygdalus Dulcis Oil, calendula infused sunflower oil, simmondsia chinensis seed oil, cannabis sativa seed oil, vitamin E oil, euphorbia cerifera cera   Although our formula is natural/gentle for the most sensitive of skins, if your dog experiences any reactions or irritations discontinue use and seek advice from a vet for their ailments.