This is what a bride in 1970 looked like from Alfred Angelo's point of view. These photos are from Bride Magazine's spring forecast 1970. It was an insert ad and I find it interesting that they called the bride...the girl! In the 60's and 70's, the brides were a lot younger, many of them marrying right out of high school at the age of 17 or 18, so that's definitely a young girl. The dresses were designed by Edythe Vincent Piccone, wife of the owner of Alfred Angelo, Vincent Piccione. The Piccione family still runs Alfred Angelo. The Piccione's opened a bridal salon in Pennsylvania in the 1930's and decided there were not enough choices for brides on a budget, so Edythe designed and produced the dresses. They named the company Alfred Angelo. I remember long ago hearing why the company had that name, but its somehow lost in my brain. There is something so pretty about this picture, its timeless! Long hair was definitely in style in this era., but it was usually worn long and straight. The lace and the veil matched, and the veil was worn over the front of the shoulders so the lace framed the face. Angelo called it the Total Look, when the veil and dressed matched. Loving the bouquet, so simple, it looks hand picked. High neckline, long sheer bishop sleeves and empire waistline defined the times. Pigtails? So cute! It sort of has that Princess Leia look, don't you think? They achieved this look by making pigtails, then twisting them into small buns and topping them with flowers. Lacy parasols were used instead of flowers, or the parasols were decorated with flowers and trailing ribbons. Another high neck bishop sleeve dress, this time just an A-line with chapel train. Not loving the huge bow on the veil, later in the 80's the bow moved from the head to the rear back waistline, giving us years of butt bows. A high necked wedding band collar lace wedding dress with the typical 1960's-1970's bell sleeves. A pillbox hat worn on top of the head gives height...yikes! Isn't the flower girl cute in her mini dress? Daisies were a big fad for weddings, you tucked them in your hair, but they didn't survive the wedding day! Yellow was a hugely popular wedding color. Two similar bodied dresses, both with a bateau neckline and empire waistlines. Check out the groom in the turtleneck, very 60's and 70's chic. See the waistline? Empire again! Huge bell sleeves, long cathedral train with flowers in the hair. The groom is wearing a ruffled tux shirt, so Vegas lounge lizard! Hope that trend never comes back! Did you notice that all the dresses are snow white? Also notice that all the wedding dresses were wore shorter than they are today, they came to the top of the foot. Trains were shorter, they were chapel length and there were a lot of long cathedral veils. Now, back to the future!