A brand board is a visual tool used to define and showcase the essential elements of a brand’s identity. It typically includes: 1. Logo Variations: Different versions of the logo, including full-color, black and white, and simplified versions. 2. Color Palette: The primary and secondary colors that represent the brand. 3. Typography: The fonts and styles used in branding materials. 4. Imagery Style: The types of images or illustrations that align with the brand’s identity. 5. Patterns and Textures: Design elements that complement the brand’s visual style. Brand boards help ensure consistency across all brand materials and provide a clear reference for anyone working on the brand’s design.