I went to a networking event recently, and the big question on people’s minds when it came to branding was: “how much should I spend on my branding?”. It can be nerve-wracking investing in any service. Especially if you felt that the investment was a significant one. You want to make sure that you enjoy a return on your investment. Today I wanted to ease your mind and give you some confidence about what to expect when it comes to investing in branding. Firstly, I’ll just say this straight up ...