“The tech-forward, rounded letterforms of the wordmark convey the relaxed, open and conversational nature of Boa,” Senior Designer & Brand Strategist Alanna Walsh tells us, detailing the decisions behind Bandit Design Group’s identity for Boa – a social network for business owners – and the welcoming, lowercase logomark that leads it. “Boa is a space for business owners to talk openly about the highs and lows of their companies,” Walsh continues, which the Sydney-based studio represented, along with references to business growth and celebrations, within the logomark’s construction. “We wanted it to feel like a safe, grounding, relaxed space to open up,” she explains, “this mark depicts a network or loop of connections.”