“It’s humbling.” The owner of a small business was relating to me his feelings about the rapidly unfolding COVID-19 crisis. We had just met, striking up conversation while waiting for an appointment. He had around 70 employees in his manufacturing company and he was scrambling to keep ahead of events. This was in the early days of the virus’ impact in the U.S., and the lockdown had not yet been enacted. He was struggling to digest a flurry of national, state, and local guidelines, writing and rewriting company policies, and grappling with how to keep employees safe and protected.