Prior to the 1970s, blue jeans were primarily work clothes. You’d wear them to do yard work, but would never dream of wearing them shopping or to a social function. Then came the Boomers’ counterculture, and suddenly jeans were for all occasions, and even considered highly fashionable. Let’s have a look at some advertising and … Continue reading "Decade of Denim: Jeans Ads and Fashions from the 1970s"