There are a variety of categories you can choose from when creating a real estate social media content calendar, we will focus on the top popular categories of posts we recommend for our members because these will ensure you’re offering value to your audience and encouraging engagement from them at the same time. We’ll break each one down, as well as provide some examples of specific types of posts you can publish within each category. And as promised, below is your free sample social media content calendar for real estate that’s filled out with all the types of social media posts we just discussed. This calendar is meant to serve as a stepping stone so you can get a feel for what it’s like planning your social media strategy as a real estate agent.