This article is part of a series on the Frutiger Family Frutiger Aero (also known as Web 2.0 Gloss) is a broad design style and aesthetic that was prevalent in advertising, media, stock imagery and technology from roughly 2004 to 2014, following the end of the Cyber Y2K era. Overlapping with the McBling and ElectroPop 08 aesthetics, it is characterized by its vast use of Skeuomorphism, glossy textures, cloudy skies, tropical fish, water, bubbles, glass, lens flare, sprawling patterns, "humanism"