Play Pizza® is a delivery pizzeria in the interior of Minas Gerais, which was founded in 2020, with the aim of bringing a new pizza concept to the Minas Gerais region. With the need to position your company with the main competitors in the market, the challenge was to bring a different image from the traditional Italian pizzerias. Inspired by the American style, we developed a modern and striking design to radically differentiate ourselves from the competition, both in terms of recipes and product quality as well as in appearance.