At Aveda, finding creative ways to reuse and transform by-products into new materials is part of our DNA. Take, for example, our organic pomegranate seed oil which delivers high-performance hair hydration, sourced with the planet in mind. Our seeds come from juice production, not a newly harvested pomegranate. After we extract our high potency oils for our formulas, the pomegranate seeds go on to be used in other ways. Ready to experience our ultimate in 100% vegan hair hydration? Tap to shop our Nutriplenish Treatment Masque: Deep Moisture. #NutriplenishEffect #ResponsibleSourcing #Veganuary2022