Sydney-based studio Universal Favourite partnered with beauty influencer Liah Yoo for the rebrand of her skincare brand KraveBeauty. Universal Favourite chose to represent the brand’s mission to cut through the noise of the industry andencourage consumers to press reset on their skincare routine - for the benefit of both their skin and the environment.Cutting through the noise of an overwhelming skincare space.Based on the “KB” initials, Universal Favourite developed a distinctly simple yet memorable logomark or “scribble” that flexes to form multiple shapes and graphic uses.