Today we're talking about what to include in your services and pricing guide - otherwise known as a Client Introduction Packet - for potential clients. Before we begin, I want to take a second to talk about the difference between a Client Introduction Packet (Services & Pricing Guide) and a Client Welcome Packet. A Client Welcome Packet is what you would provide a client when they have already signed on to work with you - that is not what we are talking about today. Instead, we're talking about