The beginner’s guide to skincare. Viral products. Celebrity makeup lines. Influencers plugging the latest launches all over your TikTok and Instagram feeds – the beauty industry is saturated with products promising the world. It can be hard to cut through the glamour, compelling campaigns, beautiful packaging, clinical claims, and industry jargon to discover the skincare you actually need. What is the ultimate skincare routine? And how do you create your own natural beauty regimen? Our comprehensive skincare guide is here to simplify skincare and help you unlock a healthy, radiant complexion. Ready to build your bespoke routine? What Skin Type Do I Have? Your skincare will work best if it works for you. The reason there’s so much choice out there is that each formulation targets specific skin concerns and skin types. To supercharge your results and ensure you get all the benefits of our freshly made skincare, you only need products that work for your unique skin. Younger skin will benefit from just the basics (cleanser, toner, moisturiser, and SPF) and likely doesn’t need anything too intensive just yet. Mature skin will benefit from more active and richer formulations, like our serums and oils. Once you’ve considered your age, it’s time to understand the types of products and ingredients your skin needs by determining your skin type. You can book a free consultation with one of our Ambassadors, who can help build a routine tailored to you. To find out your skin type, follow these simple steps: Cleanse Your Face: Wash your face with Smoothing Cleanser and pat it dry. Wait and Observe: Leave your skin bare for a few hours without applying any products. Evaluate: Oily Skin Your skin feels greasy and shiny, especially on the T-zone (forehead, nose and chin). Dry Skin Your skin feels tight, rough, or flaky. Combination Skin You have an oily T-zone but dry or normal cheeks. Normal Skin Your skin feels balanced, neither too oily nor too dry. Sensitive Skin Your skin reacts easily, becoming red, itchy, or irritated. Step One: Cleanser Cleansing is always the first step to achieving brighter, smoother, and healthier-looking skin. A twice-daily cleanse is the foundation of a strong and effective routine. SMOOTHING CLEANSER complexion purifier For all skin types, especially dry, dehydrated and sensitive skin. Ultra-sensitive skin can opt for our unscented, essential oil-free version. Our classic cleanser is the routine starter skincare dreams are made of, gently melting away dirt, pollution, makeup, and SPF. In an independent clinical study, skin hydration increased by +50% after just one use. CLARIFYING CLEANSER foaming enzyme powder For oily, congested and combination skin. Packed with powerful plant actives, this water-activated cleansing powder transforms into a creamy foam, removing acne-aggravating bacteria, excess oils, and dead skin cells for a clearer, fresher complexion. In an independent clinical study, excess sebum was reduced by -81% after just one use. RADIANCE CLEANSER pore-refining cleansing oil For younger, dull and oilier skin types, or anyone with enlarged and congested pores. A next-generation cleansing oil to decongest pores, minimise their appearance, and instantly brighten skin from within. Step Two: Toner Balancing, hydrating and preparing skin for deeper absorption of the products you apply next, our toning essences maximise your routine's results. MORNING MIST soothing toning essence Suitable for all skin types, especially dry and dehydrated skin. Ultra-sensitive skin can opt for our unscented, essential oil-free version. This instantly soothing pH-balanced skin saviour is packed with innovative micro-dispersed oil and water particles, making it even more hydrating. The oil acts as a vehicle for the water, allowing it to travel deeper into the skin’s epidermis. In an independent clinical study, skin hydration increased by +91% in just two hours. JUICY GREENS exfoliating toning essence Suitable for oily, congested and dull skin. A juicy cocktail of polyhydroxy and alpha hydroxy acids to quench thirsty skin, gently exfoliate, and improve the absorption of the products you apply after. In an independent clinical study, skin texture improved by +68% after 28 days. Step Three: Eye Care EYE WORK rejuvenating serum For puffy, discoloured and ageing eyes. Brighten, depuff and rejuvenate undereyes, all while enjoying a luxurious daily massage with this innovative serum and patented cooling ZAMAC tip. In an independent clinical study, undereye brightness increased by +28% after 28 days. Step Four: Serums Supercharge your overall skin health with our science-backed serums. Loaded with potent antioxidants for targeted, long-term results, they provide a wholesome dose of natural nutrition tailored to your complexion. For congested, oily and blemish-prone skin: Key Ingredients What Does it Do? Clinical Results PURE LAGOON blemish prevention serum Polynesian lagoon water, bioflavanoids & blue spirulina. Bring your microbiome back to equilibrium with this rebalancing serum. Prebiotics and mineral-rich Polynesian lagoon water hydrate and detoxify your skin for a clearer, more revitalised complexion. In an independent clinical study, excess sebum reduced by -36% after 28 days. OCEAN DIVE pore-clearing serum Blue algae, glucosamine & salicylic acid. Expertly balanced with fine, exfoliating actives, this serum travels deeper into pores, unclogging them for a clarified and clearer complexion. In an independent clinical study, inflammatory spots and blemishes reduced by -51% after 28 days. For dry and dehydrated skin: Key Ingredients What Does it Do? Clinical Results RAINFOREST DEW hydration serum Hyaluronic acid, evergreen fern extract & plant peptides. Overflowing with hyaluronic acid – a super ingredient that holds 1000x its weight in water – this ultra-hydrating serum is also infused with lush botanical extracts and reparative plant peptides from the world's tropical rainforests. In an independent clinical study, skin hydration increased by +111% in just two hours. For ageing and dull skin: Key Ingredients What Does it Do? Clinical Results YOUTH POTION enriched retinal complex Bakuchiol, multivitamins & plant peptides. Powered by the world’s first certified natural retinal, this groundbreaking serum rapidly reverses the visible signs of ageing up to 11x faster than retinol. In an independent clinical study, users experienced +26% more lifted skin after 56 days. GLOW BERRY brightening serum Vitamin C, superberries & kangaroo paw flower extract. Boosting radiance, evening skin tone, and showing dark spots the door, this revolutionary brightening serum takes skin from run down to recharged. In an independent clinical study, skin luminosity increased by +42% after 28 days. FRUIT PEEL resurfacing serum Papaya enzymes, Australian lime pearl & AHA fruit complexes. Bursting with natural acids, our facial exfoliating serum gently dissolves dead skin cells and reduces dullness. In an independent clinical study, skin smoothness improved by +41% after 28 days. Step Five: Moisturiser Give your skin the essential nourishment it needs with a daily moisturiser. Locking in hydration and boosting skin barrier function, each enriching formula will keep your complexion strong, smooth and soft. SKIN FEAST nourishing moisturiser Suitable for all skin types, especially dry and dehydrated skin. Ultra-sensitive skin can opt for our unscented, essential oil-free version. Carefully formulated with everyone's skin health in mind, we've freshly squeezed over 20 flower, plant and seed extracts into this enriching, silky formula. In an independent clinical study, skin hydration increased by +149% in just eight hours. SKIN RE-LEAF soothing moisturiser Suitable for sensitive skin types, and anyone prone to redness and rosacea. Gently formulated for anyone with a compromised skin barrier (think: irritation, redness and dryness), this lightweight, ultra-reparative moisturiser nurtures your complexion back to full health. In an independent clinical study, skin redness reduced by -22% after 28 days. FRESH WAVES balancing moisturiser Suitable for oily, congested and blemish-prone skin. Like a refreshing tide sweeping across your skin, this fast-absorbing, organic moisturiser has been carefully formulated for those with oily or blemish-prone complexions. In an independent clinical study, 91% of users agreed skin felt less oily and uneven, and more refined. SKIN DREAM firming night cream Suitable for dull and mature skin. Supercharged with the most effective plant actives and nourishing, organic butters, this plumping, ultra-hydrating night cream is your key to true beauty sleep. In an independent clinical study, 91% of users noticed a visible reduction in wrinkle depth. Step Six: Face Oils Feed your skin’s protective layer with a blend of essential fatty acids, nourishing oils and antioxidants. ELIXIR radiance-boosting omega oil Suitable for ageing, dry and dehydrated skin. One of our original products, this radiance-enhancing organic oil is packed with omega-rich ingredients and vitamin E to nourish, hydrate, and reduce fine lines and wrinkles. In an independent clinical study, skin firmness and elasticity increased by +31% after 28 days. SUPER GREENS nutrient boost oil Suitable for oily, blemish-prone, sensitive, and dehydrated skin. If it’s green, good for you, and plant-based, chances are you’ll find it in this organic oil. Vitamin-rich greens, including broccoli, kale and avocado, keep skin radiant and resilient. In an independent clinical study, skin barrier function increased by +34% after 28 days. Step Seven: SPF The final and most important step in your morning skincare routine should always be SPF. Our sun care range promises clinically tested protection enriched with skin-nourishing vitamins and plant extracts. SUN DAY facial UV defence Suitable for darker skin tones and all skin types. This lightweight, fast-absorbing SPF50 facial sunscreen sinks in immediately to defend against daily UV damage – no white cast in sight. Plus, plant polymers make it the ultimate protecting primer under makeup. SKIN SHADE tinted facial sun cream Suitable for ultra-sensitive and dry skin types. Our 100% mineral SPF50 tinted facial sun cream offers broad-spectrum UV protection, as well as a radiant all-round glow. A Weekly Treat: Exfoliate & Mask FACE SMOOTH brightening polish Suitable for rough, bumpy and dull skin. This iconic exfoliator carefully loosens and lifts dead skin cells to reveal smoother, softer skin. In an independent clinical study, 95% of users agreed skin felt smooth to the touch. NEW HORIZONS blemish-clearing mask Suitable for oily, congested and blemish-prone skin. A clearer complexion is on the horizon thanks to this organic blue-hued mask, specially formulated to help soothe and clear skin and keep breakouts at bay. In an independent clinical study, excess sebum reduced by -60% after just one use. COMFORT FOOD deep hydration mask Suitable for dry, dehydrated and sensitive skin types. This mask blends nature’s most moisturising ingredients to quench thirsty skin, soothe inflammation and prevent dryness. In an independent clinical study, skin hydration increased by +175% in just two hours. ELECTRIC BLOOM brightening tightening mask Suitable for ageing and lacklustre skin. A potent powerhouse of nature's brighteners – including its namesake, the electric daisy – this toning rose clay mask is like a glow-giving workout for your skin. In an independent clinical study, skin elasticity and firmness improved by +48% after just one use. Create Your Skincare Routine Need help finding the skincare routine that's right for you? Take our quick Routine Finder quiz, and get personalised results from our skincare experts. Already know what you're after? Build a bespoke routine with our money-saving, customisable skincare collections.