White ceramics Aldo Flower Vase by M. and D. Fuksas for Alessi Why does white look white Pure, refreshing, refined, crisp, clear, illuminating and virtuous are some of the descriptive terms that come to mind for the colour white. This majestic colour has an intriguing dynamic in that it is without hue yet contains all colours of the light spectrum. White is the color the human eye sees when it looks at light which contains all the wavelengths of the visible spectrum. This light stimulates all three types of color sensitive cone cells in the eye in nearly