Three years ago, I described a conundrum that I dubbed Martec's Law: Technology changes exponentially, but organizations change logarithmically. As shown in the graph above, we know that technology changes at an exponential rate. This is the phenomenon of Moore's Law — and, more broadly, Kurzweil's Law of Accelerating Returns. But we also know that human organizations don't change that quickly. Changes in behavior and culture take time. There are only so many changes in
