Leading international music video network Vevo sought a visual revival of their brand, turning to NYC-based design studio PORTO ROCHA to reintroduce them to the world; following research that showed a global confusion in what exactly it is that Vevo does. Providing 24/7 access to the world’s greatest music video collection, Vevo hosts an expansive library of over half a million videos – with an average of more than 26 billion views every month. Spanning original content and up-and-coming musicians to the world’s musical greats, Vevo has quite the clientele, and therefore also faced the issue of speaking to multiple audiences. In fact, Vevo needed to converse with not only the specific fans of every genre but also the ad drivers and the music industry itself.